STEFAN OLIVIER

SPCA Adoption Drive
ATL Campaign

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The Brief

To often people are buying new puppy breeds that are ill suited to them and their family's lifestyle, resulting in more dogs ending up at the welfare. Through the medium of TV and Radio create a campaign that will drive adoption rates and highlight the SPCA's ability to match conumers with the perfect dog for them and their family.



 
 


The Big Idea

You can’t choose your family. If you could, you might choose a family member that doesn’t embarrass or annoy you quite as much.


 
 
 
 


Now, thanks to the SPCA’s vetting system, you do get to choose a family member that’s perfect for what you need.


 
 


Tv & Radio Executions

This Campign was awarded with 4 Creative Circle Awards for Tv and Radio ad of the month. A Bronze Campaign Loerie for TV/film under 30 seconds. A Silver Bookmark for Social Media Campaign and was a One Show Finalist for Television Short Form.


 
 
 
 
 
 

Credits

Client:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Director:
Agency Producer:
Cinematography
Film Production Company:
Producer:
Editor:
Music & Sound Composition:

Good Hope SPCA
FoxP2 CPT
Justin Gomes / Andrew Whitehouse
Stefan Olivier
Wendy Moorcroft
Anton Visser
Katherine Tripp / Joshua Michael
Michael Cleary
Patriot Films
Zayd Halim
Joe De Ornelas
Simon Malherbe (Echolab)

 Brand Repositioning & Engagement Platform - KWV 3 Brandy

Brand Repositioning & Engagement Platform - KWV 3 Brandy

 Award Winning ATL Campaign - SPCA Animal Welfare

Award Winning ATL Campaign - SPCA Animal Welfare

 Digital Innovation - Captain Morgan SA

Digital Innovation - Captain Morgan SA

 Responsive Web Platform - &Beyond

Responsive Web Platform - &Beyond

 Creative Tech Facility for Learning and Inspiration

Creative Tech Facility for Learning and Inspiration

 Virtual Reality Innovation - Puma R698

Virtual Reality Innovation - Puma R698