To often people are buying new puppy breeds that are ill suited to them and their family's lifestyle, resulting in more dogs ending up at the welfare. Through the medium of TV and Radio create a campaign that will drive adoption rates and highlight the SPCA's ability to match conumers with the perfect dog for them and their family.
The Big Idea
You can’t choose your family. If you could, you might choose a family member that doesn’t embarrass or annoy you quite as much.
Now, thanks to the SPCA’s vetting system, you do get to choose a family member that’s perfect for what you need.
Tv & Radio Executions
This Campign was awarded with 4 Creative Circle Awards
1st Film: FoxP2 Advertising - Cape Of Good Hope SPCA 'There's One Family Member You Can Choose - Bodybuilder' #February#CCAwards
Executive Creative Director:
Film Production Company:
Music & Sound Composition:
Good Hope SPCA
Justin Gomes / Andrew Whitehouse
Katherine Tripp / Joshua Michael
Joe De Ornelas
Simon Malherbe (Echolab)