Persona

Young African Males 23-30

Lives in Johannesburg

Urbanized, Young & Educated

City offers Challenges + Oppotunities + Entertainment

Knows whiskey but not brandy

Brand & Media Literate

Funky and Creative

Interests

My City is my Playground

Socialising Digitaly & IRL

Creativity & Culture

Cool Products

Style & Fashion

Special Events & Parties

Active: Skateboarding & Dancing

Music