The future requires brands to give control to consumers
— Pierre Woreczek, Chief Brand & Strategy Officer McDonald's EMEA

I am Both

01. Creative Director

Working with integrated creative teams and developers to ensure that the creative execution of the strategy delivers memorable and meaningful brand experiences for consumers.

02. Creative Strategist

Working with traditional ATL and Digital strategists to ensure that creative & technical problems are considered along the way. Ensuring a strategy from which great work is more easily executable.