The Brief

To often people are buying new puppy breeds that are ill suited to them and their family's lifestyle, resulting in more dogs ending up at the welfare. Through the medium of TV and Radio create a campaign that will drive adoption rates and highlight the SPCA's ability to match conumers with the perfect dog for them and their family.



 
 


The Big Idea

You can’t choose your family. If you could, you might choose a family member that doesn’t embarrass or annoy you quite as much.


 
 
 
 


Now, thanks to the SPCA’s vetting system, you do get to choose a family member that’s perfect for what you need.


 
 


Tv & Radio Executions

This Campign was awarded with 4 Creative Circle Awards